China-made brands such as plasma TVs first defeat of foreign capital
And the LCD TV market retreat on all domestic brands different, in the first half of this year China-made brands such as plasma TV market can be described as “victory”, the first time in the overall market share exceeded foreign brands.
According to the State Information Center on the cover one to four Chinese market 375 major cities retail market monitoring data, the first half of this year, foreign brands overall plasma TV sales market share of 44.39 percent over the same period last year plummeted 30% 74.38%, while domestic plasma TV brand and battery overall market share of the first half of last year from 25.62 percent the first half of this year soared to 55.61 percent.
First half of this year, China’s largest plasma TV market is the characteristic of “32-inch plasma TV sales.”
State Information Center Director Yvonne market information to the “First Financial Daily” said that the LCD TV and “quick big-screen” trend radically different from that of the first half of this year, plasma TV showed a “small screen Zouqiao” posture, from the beginning of the year , Domestic brands in accordance with domestic changes in market demand began to focus on the development and promotion of 32-inch plasma TV, because “affordable” and “Fast Motion picture clarity than ordinary LCD television,” immediately launched a product sales.
First half of last year, 32-inch plasma television for the overall plasma TV sales ratio of 0.12 percent, and the first half of this year was quickly elevated to the 43.62 percent, the traditional advantages of the specifications 42,50-inch plasma TV sales ratio decreased significantly, with 42-inch plasma TV sales ratio dropped to 35.22 percent margin.
Yvonne said that as the Chinese market on the 32-inch plasma TV for a brand-based domestic and foreign brands are mainly concentrated in the 42 and 50-inch products, in the 32-inch plasma TV sales jumped 40 percent more than the proportion of circumstances, the rapidly Dragged down by foreign brands in the market.
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